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Let’s build forward, juntos.
Multicultural Audience Work, Target
Más Que
Let’s build forward, juntos.
Target’s second always-on, multicultural-focused content platform (following the development of Black Beyond Measure). Included annual campaigns like Latino Heritage Month and other celebratory moments throughout the year. 10+ unique SAUCE services provided.
Sauce Services
Target
Multicultural Audience Strategy Brand Voice & Positioning Story Frameworks Catchy Copywriting & Messaging Brand Guidelines Cross Platform Marketing
Executive Vision Consultation Omnichannel Campaigns Out-of-Home Advertising End-to-End Production Experiential Activations Delivery & Distribution Support
Más Que
Multicultural communities are beautifully multifaceted.
And for the Latino community, celebrating those facets—and embracing every story and tradition are key to the community’s overall sense of pride, unity, and wellbeing. With established annual moments like Latino Heritage Month already in the mix, Target craved even more opportunities to amplify this powerful truth while honoring the multicultural guests, employees, and brand partners that contribute to their success.
Más Que
The Solution
A new extension of Target’s dedicated multicultural work that focused on the heritage and legacy of the Latino community beyond one month of the year.
Más Que
The SAUCE Difference
The first-ever dedicated creative platform for Latino audiences in Target’s history — building a new working team of Latino and POC creatives to drive the work from an authentic point of view. A new video series dedicated to the visibility and voices of Latino Target team members — loudly amplifying the community’s reach and success behind major marketing campaigns and brand launches. Integrated, omnichannel campaigns and a refined digital strategy to reach more guests in relevant ways — spearheading new broadcast spots, digital/social content, and custom partnerships with admirable Latino creators and changemakers.
How We’ve Helped Them Shine
79.45% traffic growth to the Más Que digital hub (up from 2021)
Grew awareness of the platform from 38% in 2020 to 53% in 2022 for lesser engaged guests
Grew Target’s general relevance for the Latino guest from 77% to 83%
Upon its launch, Más Que became the best performing multicultural campaign to date.
Previous Project
Next Project
Let’s build forward, juntos.
Multicultural Audience Work, Target
Más Que
Let’s build forward, juntos.
Target’s second always-on, multicultural-focused content platform (following the development of Black Beyond Measure). Included annual campaigns like Latino Heritage Month and other celebratory moments throughout the year. 10+ unique SAUCE services provided.
Sauce Services
Target
Multicultural Audience Strategy Brand Voice & Positioning Story Frameworks Catchy Copywriting & Messaging Brand Guidelines Cross Platform Marketing
Executive Vision Consultation Omnichannel Campaigns Out-of-Home Advertising End-to-End Production Experiential Activations Delivery & Distribution Support
Más Que
Multicultural communities are beautifully multifaceted.
And for the Latino community, celebrating those facets—and embracing every story and tradition are key to the community’s overall sense of pride, unity, and wellbeing. With established annual moments like Latino Heritage Month already in the mix, Target craved even more opportunities to amplify this powerful truth while honoring the multicultural guests, employees, and brand partners that contribute to their success.
Más Que
The Solution
A new extension of Target’s dedicated multicultural work that focused on the heritage and legacy of the Latino community beyond one month of the year.
Más Que
The SAUCE Difference
The first-ever dedicated creative platform for Latino audiences in Target’s history — building a new working team of Latino and POC creatives to drive the work from an authentic point of view. A new video series dedicated to the visibility and voices of Latino Target team members — loudly amplifying the community’s reach and success behind major marketing campaigns and brand launches. Integrated, omnichannel campaigns and a refined digital strategy to reach more guests in relevant ways — spearheading new broadcast spots, digital/social content, and custom partnerships with admirable Latino creators and changemakers.
How We’ve Helped Them Shine
79.45% traffic growth to the Más Que digital hub (up from 2021)
Grew awareness of the platform from 38% in 2020 to 53% in 2022 for lesser engaged guests
Grew Target’s general relevance for the Latino guest from 77% to 83%
Upon its launch, Más Que became the best performing multicultural campaign to date.
Previous Project
Next Project
Let’s build forward, juntos.
Multicultural Audience Work, Target
Más Que
Let’s build forward, juntos.
Target’s second always-on, multicultural-focused content platform (following the development of Black Beyond Measure). Included annual campaigns like Latino Heritage Month and other celebratory moments throughout the year. 10+ unique SAUCE services provided.
Sauce Services
Target
Multicultural Audience Strategy Brand Voice & Positioning Story Frameworks Catchy Copywriting & Messaging Brand Guidelines Cross Platform Marketing
Executive Vision Consultation Omnichannel Campaigns Out-of-Home Advertising End-to-End Production Experiential Activations Delivery & Distribution Support
Más Que
Multicultural communities are beautifully multifaceted.
And for the Latino community, celebrating those facets—and embracing every story and tradition are key to the community’s overall sense of pride, unity, and wellbeing. With established annual moments like Latino Heritage Month already in the mix, Target craved even more opportunities to amplify this powerful truth while honoring the multicultural guests, employees, and brand partners that contribute to their success.
Más Que
The Solution
A new extension of Target’s dedicated multicultural work that focused on the heritage and legacy of the Latino community beyond one month of the year.
Más Que
The SAUCE Difference
The first-ever dedicated creative platform for Latino audiences in Target’s history — building a new working team of Latino and POC creatives to drive the work from an authentic point of view. A new video series dedicated to the visibility and voices of Latino Target team members — loudly amplifying the community’s reach and success behind major marketing campaigns and brand launches. Integrated, omnichannel campaigns and a refined digital strategy to reach more guests in relevant ways — spearheading new broadcast spots, digital/social content, and custom partnerships with admirable Latino creators and changemakers.
How We’ve Helped Them Shine
79.45% traffic growth to the Más Que digital hub (up from 2021)
Grew awareness of the platform from 38% in 2020 to 53% in 2022 for lesser engaged guests
Grew Target’s general relevance for the Latino guest from 77% to 83%
Upon its launch, Más Que became the best performing multicultural campaign to date.