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Sharing the power of food and family.
Maazah
Maazah Brand Frameworks
Sharing the power of food and family.
A mission to reimagine Middle Eastern cuisine and transform the way we eat. Includes signature, family-recipe sauces and dips (vegan + gluten-free). Grew from regional co-ops to major retailers like Whole Foods, Costco, and Target. Expanding oversees exports and distribution to Hong Kong, Japan, and more. 10+ unique SAUCE services provided. “Magic is real. We’ve tasted it.”
Sauce Services
Maazah
Brand Voice & Positioning Story Frameworks Catchy Copywriting & Messaging
Brand Guidelines Cross Platform Marketing Executive Vision Consultation
Maazah Brand Frameworks
The Facts: In America, global flavors speak volumes.
From trendy restaurants and fast-casual spots to grocery store shelves nationwide, international (ethnic) cuisine was emerging as the fastest growing category in the food and beverage industry. For Maazah, an Afghan food brand that specializes in herby, authentic, and health-conscious offerings, the opportunities to reach new audiences were endless.
The company had the goods—but needed to establish a distinct, down-to-earth brand presence to stand out amongst competitors and connect with a new generation of social-savvy consumers. Learn more about Maazah (link to maazah.com)
Maazah Brand Frameworks
The Solution
A comprehensive style guide and brand book that could elevate Maazah from a food brand to a cultural icon and kitchen mainstay.
Maazah Brand Frameworks
The SAUCE Difference
Development of a new, “flavor-first” brand voice and copy tone strengthening the connection with consumers through messages on heritage, community, and the vital role that food and flavor play in preserving culture. Creation of a full design and language ecosystem for all consumer-facing marketing — including a new tagline, brand origin story, packaging copy, product descriptions, and organization of all visual assets. Continued creative consultation for social media content, partnerships, and other opportunities — helping the brand stay up-to-speed and in-the-know on cultural trends and changing consumer needs.
Previous Project
Next Project
Sharing the power of food and family.
Maazah
Maazah Brand Frameworks
Sharing the power of food and family.
A mission to reimagine Middle Eastern cuisine and transform the way we eat. Includes signature, family-recipe sauces and dips (vegan + gluten-free). Grew from regional co-ops to major retailers like Whole Foods, Costco, and Target. Expanding oversees exports and distribution to Hong Kong, Japan, and more. 10+ unique SAUCE services provided. “Magic is real. We’ve tasted it.”
Sauce Services
Maazah
Brand Voice & Positioning Story Frameworks Catchy Copywriting & Messaging
Brand Guidelines Cross Platform Marketing Executive Vision Consultation
Maazah Brand Frameworks
The Facts: In America, global flavors speak volumes.
From trendy restaurants and fast-casual spots to grocery store shelves nationwide, international (ethnic) cuisine was emerging as the fastest growing category in the food and beverage industry. For Maazah, an Afghan food brand that specializes in herby, authentic, and health-conscious offerings, the opportunities to reach new audiences were endless.
The company had the goods—but needed to establish a distinct, down-to-earth brand presence to stand out amongst competitors and connect with a new generation of social-savvy consumers. Learn more about Maazah (link to maazah.com)
Maazah Brand Frameworks
The Solution
A comprehensive style guide and brand book that could elevate Maazah from a food brand to a cultural icon and kitchen mainstay.
Maazah Brand Frameworks
The SAUCE Difference
Development of a new, “flavor-first” brand voice and copy tone strengthening the connection with consumers through messages on heritage, community, and the vital role that food and flavor play in preserving culture. Creation of a full design and language ecosystem for all consumer-facing marketing — including a new tagline, brand origin story, packaging copy, product descriptions, and organization of all visual assets. Continued creative consultation for social media content, partnerships, and other opportunities — helping the brand stay up-to-speed and in-the-know on cultural trends and changing consumer needs.
Previous Project
Next Project
Sharing the power of food and family.
Maazah
Maazah Brand Frameworks
Sharing the power of food and family.
A mission to reimagine Middle Eastern cuisine and transform the way we eat. Includes signature, family-recipe sauces and dips (vegan + gluten-free). Grew from regional co-ops to major retailers like Whole Foods, Costco, and Target. Expanding oversees exports and distribution to Hong Kong, Japan, and more. 10+ unique SAUCE services provided. “Magic is real. We’ve tasted it.”
Sauce Services
Maazah
Brand Voice & Positioning Story Frameworks Catchy Copywriting & Messaging
Brand Guidelines Cross Platform Marketing Executive Vision Consultation
Maazah Brand Frameworks
The Facts: In America, global flavors speak volumes.
From trendy restaurants and fast-casual spots to grocery store shelves nationwide, international (ethnic) cuisine was emerging as the fastest growing category in the food and beverage industry. For Maazah, an Afghan food brand that specializes in herby, authentic, and health-conscious offerings, the opportunities to reach new audiences were endless.
The company had the goods—but needed to establish a distinct, down-to-earth brand presence to stand out amongst competitors and connect with a new generation of social-savvy consumers. Learn more about Maazah (link to maazah.com)
Maazah Brand Frameworks
The Solution
A comprehensive style guide and brand book that could elevate Maazah from a food brand to a cultural icon and kitchen mainstay.
Maazah Brand Frameworks
The SAUCE Difference
Development of a new, “flavor-first” brand voice and copy tone strengthening the connection with consumers through messages on heritage, community, and the vital role that food and flavor play in preserving culture. Creation of a full design and language ecosystem for all consumer-facing marketing — including a new tagline, brand origin story, packaging copy, product descriptions, and organization of all visual assets. Continued creative consultation for social media content, partnerships, and other opportunities — helping the brand stay up-to-speed and in-the-know on cultural trends and changing consumer needs.